Aspire is one of the better know brands of eletonic ciggerettes. They were one of the pioneering brand of e cig when they brought out some of first sub ohm tanks and coils to the market. This was the atlantis and nautilus tanks and the CF batteries to go along with them. Since then they have brought out the triton tank which has been very successful and the Nautilus x k2 tank and of course the atlantis mega tank many more. They continue to bring out new and innovative hardware.